Interpreting Results
CustomerTool uses an Association Rules Engine to analyze POS data. Association Rules are widely used in data mining to find patterns in data. These rules are typically expressed as percents, probabilities and ratios. These rules are called Expected Confidence, Support, Confidence and Lift.
The application uses interactive web pages (or Views) to uncover hidden data patterns:
Product Views
Expected Confidence List
The Expected Confidence screen's purpose is to rank "customer-product interactions". This screen is helpful for Marketers who want to understand which "customer-product interactions" are more valuable than others. The Expected Confidence screen shows all of the products you sell sorted highest to lowest by Expected Confidence (highlighted in green). The higher the EC the more often your customers purchase a particular product
Key Benefits: - Correlate a product's sales and profit performance to customer interactions
- Identify how often customers buy two or more of the same product
- One click access to "customer-product-combination interactions".
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Product Combination(s) List
This screen identifies a particular product's relationships to all of the other products that you sell. These relationships are expressed as 2 probabilities (Support and Confidence) and 1 ratio (Lift). By clicking again on a product in the list you can see how customer interactions with those 2 products perform with all of the other products you sell (and so on.).
Key Benefits: - Identify "customer-product combination segments".
- Identify products that should respond to promotional activity
- One click access to "multi-product relationships"
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Apriori Analysis
Apriori Analysis
Apriori analysis allows you to identify the most frequent "customer-product(s) interactions". Set minimum support thresholds to prune results
Key Benefits: - Quickly identify the most frequent transaction types.
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Matrix Views
Support Matrix
The Support Matrix orders products by Expected Confidence and it's purpose is to rank "customer-product interactions". This screen is helpful for Marketers who want to understand which "customer-product interactions" are more valuable than others. The Expected Confidence screen shows all of the products you sell sorted highest to lowest by Expected Confidence (highlighted in green). The higher the EC the more often your customers purchase a particular product
Key Benefits: - Correlate a product's sales and profit performance to customer interactions
- Identify how often customers buy two or more of the same product
- One click access to "customer-product-combination interactions".
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Transaction Views
Transaction Group View
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